FRESH BEGINNINGS: SDFP IS SETTING INTENTIONS FOR 2024

Setting Intentions for 2024 with Sydney Direct Fresh Produce

As we enter a new year, Sydney Direct Fresh Produce is not just about delivering the freshest fruits and vegetables; it's about embodying quality in every aspect of life. Join us on a journey of setting intentions, personal growth, and pursuing excellence in 2024.


Our founder, Luke, isn't just passionate about delivering top-quality produce; he's been on a personal quest for self-improvement in 2023 and aims to carry it on in 2024; he's diving into Ironman and triathlon competitions.

Why? Because at Sydney Direct Fresh Produce, we believe in leading by example. Just as Luke pushes his physical limits, we're committed to pushing the boundaries of freshness and quality in everything we do.

Top Tips to Start Your Day the SDFP Way

  1. Morning Cold Showers:

Begin your day with a burst of freshness. Cold showers not only invigorate your body but also wake up your mind. It's a small act that sets the tone for resilience and a can-do attitude throughout the day.

2. Mindful Nutrition:

Just as we emphasise the importance of quality in our produce, pay attention to the fuel you provide your body. Fuel yourself with nourishing, wholesome foods to sustain the energy needed for a productive day.

3. Own Your 100 Hours:

Time is our most valuable resource. Take ownership of your time and prioritise what truly matters. Luke follows the principle of "owning his 100 hours in a week." Identify your priorities and allocate time accordingly to maximise your impact.


At Sydney Direct Fresh Produce, quality isn't just about the produce we deliver; it's about fostering a community that embraces quality in every aspect of life. As we embark on this new year, let's set intentions and make 2024 a year of personal and collective growth.