FRESH BEGINNINGS: SDFP IS SETTING INTENTIONS FOR 2024

FRESH BEGINNINGS: SDFP IS SETTING INTENTIONS FOR 2024

As we enter a new year, Sydney Direct Fresh Produce is not just about delivering the freshest fruits and vegetables; it's about embodying freshness in every aspect of life. Join us on a journey of setting intentions, personal growth, and pursuing excellence in 2024.

Read More

A YEAR GROWTH & GRATITUDE | SDFP 2023 WRAP UP

A YEAR GROWTH & GRATITUDE | SDFP 2023 WRAP UP

As we wrap up an extraordinary year at Sydney Direct Fresh Produce, we find ourselves reflecting on the incredible journey of 2023. It's been a year of hard work, growth, and gratitude, and we can't help but feel immense appreciation for the success shared with our amazing customers and dedicated growers.

Read More

SPRING IS SPROUTING

SPRING IS SPROUTING

Attention chefs! As spring's vibrant colours and fragrant aromas approach, it's time to let your menu bloom with fresh flavours. Here at Sydney Direct Fresh Produce, we're here to be your culinary partner, offering solutions that enhance your dishes and support your venue's success.

Read More

UNVEILING THE MAGIC OF BLACK GOLD | SDFP'S ANNUAL TRUFFLE TOUR

UNVEILING THE MAGIC OF BLACK GOLD | SDFP'S ANNUAL TRUFFLE TOUR

Welcome to the heart of the hospitality industry's most informative, relaxing, and fun-filled event of the year - Sydney Direct Fresh Produce's (SDFP) Annual Truffle Tour! This annual tradition has grown from a small group of chefs to a spectacular journey of truffle education, culinary experiences, and unforgettable partnerships.

Read More

GRASSROOTS ON THE ROAD | CAMPAIGN GOES LIVE

GRASSROOTS ON THE ROAD | CAMPAIGN GOES LIVE

ver the past five years, Sydney Direct Fresh Produce owner Luke Kohler has been working with producers through our Meet The Grower campaign. The goal was simple; we wanted to understand the facts and reality of what farmers go through to produce the fruit and vegetables we serve at SDFP.

We have now built integral relationships with producers because of our passion for what we do and constant effort to support the Aussie farmer.

Read More

"MEET THE PROVIDORE" - A POWERHOUSE OF PASSION

"MEET THE PROVIDORE" - A POWERHOUSE OF PASSION

A Powerhouse of Passion for Providore

It’s back to the Roots with Luke Kohler!

Our founder and managing director, Luke Kohler goes back to when it all started in this episode of the Roots Podcast.

From the ripe old age of 16, Luke has been driven by a passion for high-quality food and genuine, personable service.

Read More

"MEET THE EDUCATOR" - DIEGO BONETTO & THE SDFP ANNUAL PINE MUSHROOM FORAGING TRIP

"MEET THE EDUCATOR" - DIEGO BONETTO & THE SDFP ANNUAL PINE MUSHROOM FORAGING TRIP

Every year we take a selection of our customers on a seasonal pine mushroom foraging trip with the environmental enabler and cultural producer Diego Bonetto "The Weedy One". This year we had an absolute ball and were able to expand our "Meet The Grower" series to "Meet The Educator". 

Diego gave us so many golden nuggets, facts and ways to find pine mushrooms and slippery jacks without damaging the environment. We are so excited about next year's chef adventure. A massive thank you to everyone involved.

Read More

MEET THE GROWER | SDFP FINAL FARM AND MARKET TOUR OF 2020

MEET THE GROWER | SDFP FINAL FARM AND MARKET TOUR OF 2020

After a turbulent year in the fruit and vegetable industry we have rolled into December on a positive note with our last Sydney Direct Fresh Produce farm and market tour of the year.

We had the pleasure of taking thirty top flight chefs to several farms in the local NSW area to learn from the grower themselves. To kick off the day we took the chefs to the Sydney Markets to explore the hustle and bustle of the fruit and vegetable industry.

Read More

MEET THE GROWER | TRUFFLE SEASON 2020 HAS KICKED OFF

MEET THE GROWER | TRUFFLE SEASON 2020 HAS KICKED OFF

This week we made a flying visit to “The Truffle Farm Canberra” to pick up some of the most exquisite truffles for the season ahead!

We can confirm that we are ready for your orders.

Be sure to ask about the different grades with your accounts manager. It has been tough across the board for most in the industry and if you can support Jayson and his beautiful produce, start ordering away. We will bring you more from Jayson and his farm in the coming weeks.

Read More

MEET THE PROVIDORE | MOVING WITH THE TIMES! HARRIS FARM EXPRESS BOXES

MEET THE PROVIDORE | MOVING WITH THE TIMES! HARRIS FARM EXPRESS BOXES

We want to thank Harris Farm Markest for coming together with SDFP to secure jobs for our team. Not only does this mean we can keep the SDFP train running, but we get to support our growers and the community with fresh fruit, vegetables and everyday staples at this testing time.

We can not stress enough that our goal is to be ready to hit the ground running when the hospitality industry bounces back.

In the meantime, we will be delivered as normal and supporting our customers. It’s time for the hospitality industry to come together more than ever.

Read More

MEET THE GROWER FARM TOURS | FEROS GROUP

MEET THE GROWER FARM TOURS | FEROS GROUP

One of the goals for 2020 was to educate our customers even more about where their produce is grown. To do this, we will be taking our customers on local NSW farm tours so they can hear it from the source. THE SDFP farm to plate experience is like no other, and we are proud to be pioneering these educational trips for the hospitality space.

Feros Group Executive Head Paul Pirreca explains what he and his team of chefs learnt from our most recent farm tour.

Read More

MEET THE GROWER PODCAST |S GOING LIVE IN 2020

MEET THE GROWER PODCAST |S GOING LIVE IN 2020

The Meet The Grower Podcast shares stories from all walks of life in the Australian hospitality industry.

From the grower, chef, winemaker to the restaurateur and everything in between, join one of Australia’s leading fruit and vegetable wholesalers as they keep things real, raw and fun.

This podcast is all about SDFP being able to give back to its customers through education, inspiration and laughter.

Read More

MEET THE GROWER | ZUCCHINI FLOWERS

MEET THE GROWER | ZUCCHINI FLOWERS

SDFP owner Luke Kohler has been back on the road to "Meet The Grower" as we swing into spring and summer.

One very popular fresh product that is a hit at this time of the year is the Zucchini flower. They are one of the most popular vegetables at this time of year because of the delicate flavour, versatility and beauty.

In this episode, we find out how they are grown, follow the sun and the picking process at Gourmet Herbs.

Grower Jane Vassallo also shares her reason behind only having women pickers and how their attention to detail is second to none.

Read More